Figure out what your goal is on every single page and then design to that goal.
For example, let's say you are selling hockey equipment. Do you want to focus the page and copy towards equipment reviews, playing hockey with friends or the NHL?
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Brandieold
https://alumni.vfu.bg/bg/members/high54vance/activity/57732/
Kathrin Mayfield is a Adjudicator from Krommenie
Kathrin Mayfield is a Adjudicator from Krommenie